• Leads all production and operational management for Cash App’s digital/integrated fringe team, Labs

• Lead creative product marketing initiatives to support release of new app features (Sending Stock & Bitcoin, Roundups, Banking, etc)

• Grew and developed Peloton's internal Digital Advertising Team and built cross-functional processes and workflows to support integrated creative development

• Lead production efforts for large-scale, digital paid media campaigns involve display, social and video deliverables across Bike and Tread portfolio

• Oversaw production and client engagement for $3M Adidas retainer across 10+ adidas workstreams in support of the adidas Originals, Running and Training business units

• Lead development and maintanence of the adidas Statement Sell-in Tool, a custom built ecommerce platform for adidas wholesalers and business partners

• Oversaw the development of a global AR activation for the Superstar campaign working with agency and client partners to implement across 20+ locales

• Managed $1.5MM Axe digital retainer account and developed the launch of the Axe Marvel digital experience

• Produced $800k+ integrated launch campaign for King’s new mobile game, Legend of Solgard by developing a custom hot sauce, fabricating bespoke treasure chests and managing a custom influencer campaign

• Executed holiday live event for Hasbro featuring 12 Christmas Carolers traveling through New York interacting with live audiences

• Oversaw content strategy development for JetBlue.com and developed photography, illustration and pattern design guidelines to guide the digital brand experience

• Produced $2.5MM+ integrated campaigns (TV, DOOH, OLA, Print, Retail) for the launch of Samsung’s flagship mobile device

• Lead $1MM+ digital advertising production for the annual launch of the Samsung Galaxy and Note mobile devices across standard OLA, HIUs and custom media executions

• Managed multi-publisher workstreams (Google, Complex, Mashable, CNET, etc) across all Samsung Mobile products to develop collaborative digital content

• Transitioned Samsung’s digital media production to Google’s dynamic adserving platform resulting in significant production efficiencies during technical development

• Assisted in the repositioning of Best Western with a new creative campaign, “Stay With People Who Care” and lead development and production of all digital assets for four major promotional periods

• Assisted in the development of Sunglass Hut’s integrated campaigns for seasonal promotions (Mother’s Day, Summer, Holidays and Valentine’s Day)