Background: I grew and lead a team of in-house creatives focused on pushing Peloton’s digital advertising program. The team pushed the brand design system to grow Peloton’s growth marketing efforts resulting in increasingly budget efficient creative campaign development and execution.
Project: Summer Bike
Our team was tasked with developing a campaign to launch programmatically-tested digital advertising while simultaneously building an evergreen asset library to utilize for the rest of the year for seasonal marketing efforts. Creative development netted out to 3 bespoke scenarios versioned to support 6 audience subtypes resulting in over 1,000+ deliverables.
